Actualités / Interviews et Éditoriaux
NSoft Taps Optimove as CRM Marketing Solution for its Operator Portfolio
The betting and gaming supplier is set to use Optimove in a bid to boost player lifetime value, boost retention rates, and significantly scale multichannel personalization
NSoft, the award-winning international betting and iGaming supplier, has chosen Optimove, the global leader in CRM Marketing, as the solution for its operator portfolio. NSoft, which offers a state-of-the-art Sportsbook software solution for Pre-Match and In-Play Betting will provide Optimove’s CRM Marketing platform to its 50-strong operator portfolio.
NSoft has fast-tracked the Optimove integration with Balkan Bet, a long-time NSoft client, who is already leveraging Optimove’s AI-mapped CRM journeys to delight customers across channels. With Optimove’s CRM marketing solution, Balkan Bet is maximising players' lifetime value by micro-segmenting its audience and ensuring every player is approached with the most personal message, every given time across every channel.
"We are committed to offering best-in-class CRM marketing solutions to our clients,” said Mr Dubravko Simic, SVP of Sales & Business Department at NSoft. “Smart, actionable, measurable customer journeys and data-driven decisions are at the core of our ability to adapt and stay in front of the industry and competition. That is why we have decided to partner up with Optimove, the industry leader in CRM marketing solutions for successful customer journey management and business optimization.”
"We are pleased to be chosen by NSoft as their CRM Marketing solution and look forward to working together on providing each of their players the utmost personalized experience,” said Moshe Demri, GM EMEA at Optimove. “We at Optimove are committed to continue fostering the blend of marketer-friendly tools, advanced AI capabilities, and scientific experimentation and measuring, that makes us the solution of choice among iGaming industry leaders such as NSoft.”
About Optimove:
Optimove is the leading CRM Marketing Hub, empowering marketing teams to create and manage large-scale, customer-led journeys. Optimove's CRM Journey mapping algorithm leverages AI to autonomously surface valuable customer engagement opportunities, orchestrate self-optimising customer journeys, and accurately measure the incremental impact of all marketing interactions. Optimove is used by leading betting and gaming brands to maximise customer loyalty, retention, and lifetime value.
Tags:
Articles Connexes
21.11.2024.
Myth-Busting: 10 Common Misconceptions About Betting Odds
Betting odds are misunderstood by even the most seasoned bettors. This post busts 10 common myths with real-world examples and insider knowledge, straight from someone who’s been setting the numbers for over 20 years.
En savoir plus
18.10.2024.
Malware Ridden Sports Teams
We investigated which sports team fans are at the greatest risk of consuming malware-ridden content online. We analyzed popular online forums and social media posts, none of which are officially affiliated with any clubs or teams, to determine which have the highest percentage of malware-ridden content.
En savoir plus
Interviews et Éditoriaux
18.10.2024.
The World’s Most Invasive Apps
But while the apps on our phones and laptops offer convenience, they often come at the cost of our personal data with many collecting everything from contact details to real-time locations. But which are the most notorious for doing so?
En savoir plus
Vous n'avez pas trouvé ce que vous cherchez ?
Notre équipe se fera un plaisir de vous guider à travers nos produits et services.
Contactez-nous