News / Interviews & Editorials
NSoft Taps Optimove as CRM Marketing Solution for its Operator Portfolio
The betting and gaming supplier is set to use Optimove in a bid to boost player lifetime value, boost retention rates, and significantly scale multichannel personalization
NSoft, the award-winning international betting and iGaming supplier, has chosen Optimove, the global leader in CRM Marketing, as the solution for its operator portfolio. NSoft, which offers a state-of-the-art Sportsbook software solution for Pre-Match and In-Play Betting will provide Optimove’s CRM Marketing platform to its 50-strong operator portfolio.
NSoft has fast-tracked the Optimove integration with Balkan Bet, a long-time NSoft client, who is already leveraging Optimove’s AI-mapped CRM journeys to delight customers across channels. With Optimove’s CRM marketing solution, Balkan Bet is maximising players' lifetime value by micro-segmenting its audience and ensuring every player is approached with the most personal message, every given time across every channel.
"We are committed to offering best-in-class CRM marketing solutions to our clients,” said Mr Dubravko Simic, SVP of Sales & Business Department at NSoft. “Smart, actionable, measurable customer journeys and data-driven decisions are at the core of our ability to adapt and stay in front of the industry and competition. That is why we have decided to partner up with Optimove, the industry leader in CRM marketing solutions for successful customer journey management and business optimization.”
"We are pleased to be chosen by NSoft as their CRM Marketing solution and look forward to working together on providing each of their players the utmost personalized experience,” said Moshe Demri, GM EMEA at Optimove. “We at Optimove are committed to continue fostering the blend of marketer-friendly tools, advanced AI capabilities, and scientific experimentation and measuring, that makes us the solution of choice among iGaming industry leaders such as NSoft.”
About Optimove:
Optimove is the leading CRM Marketing Hub, empowering marketing teams to create and manage large-scale, customer-led journeys. Optimove's CRM Journey mapping algorithm leverages AI to autonomously surface valuable customer engagement opportunities, orchestrate self-optimising customer journeys, and accurately measure the incremental impact of all marketing interactions. Optimove is used by leading betting and gaming brands to maximise customer loyalty, retention, and lifetime value.
Tags:
Related Articles
Interviews & Editorials
09.02.2022.
NSoft exceeds growth expectations, delivering strong Q4 2021 results
The entire 2021 was shaped to fit our further development and the expansion of the business, therefore the Q4 2021 was a worthy closure.
Learn more
Interviews & Editorials
06.12.2021.
How technology changes the betting industry’s base layer
In a joint interview for the iNTERGAMINGi Drazan Planinic, COO at NSoft tackled some important topics like AI, big data analytics and CRM marketing in relation to betting business operations and the decision-making process.
Learn more
Interviews & Editorials
16.04.2020.
Gaming industry - Agile Marketing in times of COVID-19
Unlike the financial crisis of 2008 when most B2Bs have played intact and remained silent marketing-wise, nowadays marketers have chosen merely to adapt the marketing strategy to the unexpected new rules in the industry.
Learn more
Didn’t Find What You’re Looking For?
Our team will be happy to guide you through our products and services.
Contact us