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Products
The best in class, engaging Virtual games, Lottery, Sportsbook platform, Casino games and Betting terminals will lift your business to the next level.
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Virtual Sports
The most realistic Virtual Sports experience—built for maximum player engagement.
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Games
NSoft’s virtual sports, bingo-style games and crash games - designed for peak player engagement and revenue growth.
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Boost Gamification Tool
Next-Gen gamification and engagement tool for multi-channel experience.
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NSoft will be at the SBC Summit 2024!
Meet NSoft at SBC Summit 2024. Book your meeting slot now!
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Turnkey Solutions
Manage your betting and iGaming operations with our powerful turnkey solution.
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Integrations
Plug, play, and profit! Our Aggregator tool streamlines B2B integrations, effortlessly connecting Seven’s product suite with third-party platforms.
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Search results for articles tagged with
#virtual sports product
News
23.09.2024.
Exclusive Partnership with Intelligent Gaming
NSoft has penned an exclusive partnership with Intelligent Gaming to bring its state-of-the-art products to the South African market.
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Interviews & Editorials
12.09.2024.
The Best Cities for a Career in Software
We’ve dug into the data to identify the best cities worldwide for software careers and the most lucrative roles in the industry. From San Francisco to Amsterdam, here are some of the best cities for a software career.
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Interviews & Editorials
12.09.2023.
Casino Meets Sportsbook: A New Winning Combination
Ready to take your casino to the next level? Dive into our latest blog to find out why integrating a sportsbook is a game-changer. From boosting player retention to easy integration solutions, we break down how this winning combo is the future of online entertainment.
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News / Interviews & Editorials
28.08.2023.
Five Key Advantages of NSoft's Sportsbook Solution
Get the inside scoop on why NSoft's Sportsbook is operators' top pick. From multi-channel user experiences to high-quality data and easy platform integration, discover the top advantages that make this solution a cut above the rest.
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News
23.06.2023.
NSoft Integrates Its Casino Slot Games with Blue Ocean Gaming Aggregator
NSoft has taken a pivotal leap by integrating its nascent casino slot games into the Blue Ocean Gaming platform. The integration marks a significant milestone for NSoft as it expands its reach and influence within the youngest vertical of its rich portfolio.
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Interviews & Editorials
12.06.2023.
The Future of iGaming and Betting: 9 Key Trends Shaping the Industry
Dive into the exciting world of iGaming and betting as we explore 9 key trends that are reshaping the industry. From live dealers and virtual reality to the expansion of markets, discover what the future holds for this dynamic and rapidly evolving sector.
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News / Events
18.01.2023.
NSoft at ICE London 2023 - Find us at Sportradar stand S1-140
NSoft is excited to attend the following ICE London at ExCeL London on 7-9 February 2023. We are delighted to announce that our comprehensive solutions for betting and gaming will be presented at Sportradar's stand S1 - 140 as part of the Sportradar Group.
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News / Interviews & Editorials
10.11.2022.
Ready, Set, Boost: NSoft's iGaming Revolution
Introducing Boost tool! Transforming the iGaming landscape with gamification and achievements, it's the ultimate tool for players and operators alike. See how we're elevating gaming to the next level!
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Interviews & Editorials
02.11.2022.
A-Z betting glossary
Like any industry, betting has its language. We have gathered some common words in a brief A-Z glossary. For a better visual experience, there is also an infographic.
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News / Interviews & Editorials
07.09.2022.
Insight on Virtual Sports: Real-life footage outperforms CGI
Although the mechanics of the game and the betting markets are identical, players engage more with the game that features videos from real-life races. Virtual Penalty Shootout is NSoft's first game made using motion capture technology.
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News / Events
26.08.2022.
SBC Summit Barcelona 2022 - NSoft to proudly participate as an Event Sponsor
NSoft is one of the sponsors of the upcoming SBC Summit Barcelona and nominated in three categories.
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Interviews & Editorials
17.08.2022.
Robert Matijevic: Seven Sportsbook Platform in 2022
MD of Seven Sportsbook at NSoft, Robert Matijevic, talked about the Next Gen Sportsbook platform, the upcoming FIFA World Cup, trading team and more.
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News
08.07.2022.
Betting industry recognition: Three SBC Awards 2022 nominations for NSoft
NSoft has been shortlisted in three categories for the prestigious SBC Awards 2022. SBC has been recognizing and rewarding expertise and innovation in the betting and gaming industries for the last nine years.
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Interviews & Editorials
07.06.2022.
Push notifications in the Betting and Gaming
Through the highly personalized user journeys backed with data-driven analytics, NSoft uses push notifications as a powerful tool for increasing engagement and bringing players back into Apps by offering them relevant and interesting content.
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News / Events
29.04.2022.
EGR B2B 2022 shortlist: NSoft lands two headline categories along with six others
NSoft is shortlisted in two main categories - Sportsbook platform supplier and Employer of the year, at the prestigious EGR B2B Awards 2022.
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Events
25.03.2022.
NSoft at ICE London 2022 - Celebrating nine years among industry leaders
NSoft will be attending the ICE London 2022 and celebrating nine years among industry leaders at this high-profile exhibition event.
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News / Interviews & Editorials
15.02.2022.
NSoft expands it retail offer with Lottery
NSoft's Lottery is now available for the land-based shops as well, making it closer than ever to punters worldwide while raising the bar of social interaction among them and driving engagement.
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Interviews & Editorials
13.02.2022.
All about Sportsbook platform
NSoft is an omnichannel, turnkey betting and gaming supplier. We could never dare to dream big without a seamless Sportsbook solution and, more importantly, a modular platform and constant process of adaptation and upgrade.
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Interviews & Editorials
09.02.2022.
NSoft exceeds growth expectations, delivering strong Q4 2021 results
The entire 2021 was shaped to fit our further development and the expansion of the business, therefore the Q4 2021 was a worthy closure.
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Interviews & Editorials
07.02.2022.
LatAm: signs of regulatory change in betting and iGaming business
Latin America has slowly become a strategically important region for operators and suppliers who are seeking out growth opportunities in newly regulating markets.
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Interviews & Editorials
31.01.2022.
Stark Solutions: Embracing innovation and challenges in the gaming industry
NSoft's best-in class software is complemented with hardware - Stark's self service betting terminals.
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Interviews & Editorials
25.01.2022.
NSoft - an exciting short story about moving forward in 2022
Our web played a significant role in the 2021 success story. And right here, right now, you are a part of this story.
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Interviews & Editorials
06.12.2021.
How technology changes the betting industry’s base layer
In a joint interview for the iNTERGAMINGi Drazan Planinic, COO at NSoft tackled some important topics like AI, big data analytics and CRM marketing in relation to betting business operations and the decision-making process.
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News
01.12.2021.
Superbet Romania features NSoft’s Roulette and Virtual Penalty Shootout
Superbet Romania recently added NSoft’s second most popular game, Roulette and Virtual Penalty Shootout, into its online channels.
The players of Superbet in Poland and the ones in Romania have already recognised this newest addition to NSoft’s hot game portfolio.
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Interviews & Editorials
29.11.2021.
NSoft: Exploring growth opportunities on Colombia’s iGaming market
The Colombian sports betting industry is expected to experience major growth with mobile betting leading the way. The main advantage of placing online sports bets is that the country does not tax online winnings. NSoft’s Regional Sales Manager, Mr. Carlos Roberto Vargas explains why Colombia is one of the safest betting environments in Latin America.
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Interviews & Editorials
28.10.2021.
Online casino – a new niche for versatile NSoft game development team
- Stake grew by 9% YoY ( land-based 7.2%, online 14.5%)
- NSoft is ready to conquer the online casino
- Lucky Six, Greyhound Races and Roulette are the most popular games in Q3
- Steady growth in Sportsbook
By Dražan Planinic, COO at NSoft
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News
15.10.2021.
SBC Awards 2021: Four nominations for NSoft
Sportsbook Supplier of the Year, Live Betting Product, Land-Based Betting & Gaming Product and Virtual Sports Supplier are four categories in which the judges of this year’s SBC awards election have chosen to place NSoft.
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Interviews & Editorials / People@NSoft
04.10.2021.
Passion and motivation behind Virtual Penalty Shootout
To celebrate important milestones, we decided to tell a different story about Virtual Penalty Shootout game. We will not talk about the RNG, betting markets, how-to-play but let people who created the game say a word or two about passion, excitement and dedication.
By Amela Dedić and Biljana Haljevac, Senior 3D Artists/Animators
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News
03.09.2021.
BetConstruct to offer NSoft’s virtual games portfolio
NSoft, an internationally recognised betting supplier operating in over 40 countries worldwide, and BetConstruct, a global award-winning technology and services provider in the betting and iGaming industry, signed a business cooperation agreement this month.
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Interviews & Editorials
29.07.2021.
NSoft business overview - 2021 summer edition
Doing Business in Q2 2021 by Dražan Planinić, NSoft COO
- The exceptional first quarter of the year is followed by the equally promising Q2
- Lucky Six, Greyhound Races and Roulette are still the most popular games
- The casino team is announcing hot autumn in terms of new releases
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Interviews & Editorials
15.07.2021.
Advantages of NSoft's Turnkey Sports Betting Solution
NSoft is a B2B software provider offering a complete package for the betting business. This is possible thanks to a carefully planned and executed modular sports betting platform, a Turnkey Sports Betting Solution.
By Ana Sović, SVP Business Operations
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Interviews & Editorials
08.06.2021.
All eyes on Brazil - the largest market potential in Latin America
For years NSoft has been exploring opportunities in new and emerging market potentials, such as Africa and Latin America, while also staying focused on strengthening its presence and working on new projects in the traditionally strong CEE market.
by Carlos Vargas, Regional Sales Manager
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Interviews & Editorials
20.05.2021.
Online channel blurs the line between sports betting and casino
Stripped from the physical limitations and venue expectations, the online channel naturally offers an integrated approach when it comes to betting and casino. It is easier and more smooth to combine different types of games in a digital than in a physical environment.
by Karlo Kralj, VP Sales at NSoft
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News
07.05.2021.
EGRB2B Awards 2021: Impressive nine nominations for NSoft
The jury of this year’s EGRB2B Awards has nominated NSoft, a premium sports betting, games and platform supplier, in nine categories for this prestigious igaming industry award. NSoft has been shortlisted in nine categories.
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Interviews & Editorials
06.05.2021.
Preconditions for release through third party platform
One of the most appealing ways to get quick access to NSoft's products is via third party platform integration. This is achievable through Seven Platform, which allows simple implementation and effortless integration while allowing customers to run their business immediately upon installation.
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Interviews & Editorials
23.04.2021.
Doing Business in Q1 2021: COO overview
Our overall business turnover grew by 13% compared to Q1 2020, with online being the stronghold of the business with 59% growth in Q1 2021. There was an exceptional growth on our Sportsbook software - the online traffic doubled compared to the same quarter last year.
by Dražan Planinić, NSoft COO
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Interviews & Editorials
16.04.2021.
NSoft on iGaming industry in Africa: Raising the stakes in Africa
Africa is the rising star in the iGaming industry and a high-growth market for which the understanding of new technologies is essential for future development...The number of African countries adopting a regulatory framework is on the rise, which is crucial to the industry.
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Interviews & Editorials
22.02.2021.
Coexistence of physical and digital - a story of 2020 betting business
With the physical aspect of our lives so abruptly taken from us, each and every person in igaming immediately scratched every retail-oriented project and started working on the digital. Virtual games and esports frenzy set the stage for the following months.
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News
02.12.2020.
AdmiralBet to offer NSoft’s virtual games
AdmiralBet Serbia now offers NSoft’s premium content to its players on admiralbet.rs. The engaging content pack includes draw-based Lucky Six, Lucky X and Next Six together with Dog races and Virtual Greyhound Races, Virtual Horse Races and exciting Virtual Motorcycle Speedway.
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News
15.10.2020.
SBC Awards 2020 – NSoft to compete in three categories
Last quarter of the year 2020 for NSoft is already marked as a successful one. NSoft is competing for the prestigious SBC Awards. The official SBC Awards shortlist features the most successful betting and gaming companies: affiliates, operators and betting suppliers.
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News
04.06.2020.
NSoft’s virtuals on EveryMatrix platform
NSoft and EveryMatrix have penned a business deal in 2019 focusing on the accessibility of the products to the clients as the main drive in terms of business. NSoft’s virtual sports betting games, as well as draw-based games, have been integrated into CasinoEngine, EveryMatrix’s iGaming Integration Platform.
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Interviews & Editorials
28.05.2020.
Mario Coric, CEO Stark Solutions: Benefits of Stark terminals
Speaking to Mario Coric, Stark’s CEO, has revealed the comparative advantages of Stark’s SSBT offer. Stark’s end-to-end betting terminal solutions include top-performing SSBTs for clients looking for quality, customization and multibranding options.
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News
06.05.2020.
NSoft offers BlueOcean Gaming’s casino games to its full web clients
NSoft, a provider that offers thrilling games powered by their cutting-edge Seven platform, and BlueOcean Gaming casino aggregation also known as Gamehub, have joined forces to offer their partners mitigate this demanding period.
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Interviews & Editorials
24.04.2020.
Ivo Marinovic, NSoft: The enduring appeal of Lucky Six
Ivo Marinovic, NSoft Product Designer on Lucky Six history and the development, features and design of this never-fading attraction to the punters. Lucky Six proved its show-stopper features during COVID-19.
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News
21.04.2020.
NSoft announces the launch of its premium Roulette online
NSoft, the leading iGaming provider, announces the release of its ultimate Roulette products online. It’s time to switch online, let’s connect for free and play online Roulette.
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Interviews & Editorials
16.04.2020.
Gaming industry - Agile Marketing in times of COVID-19
Unlike the financial crisis of 2008 when most B2Bs have played intact and remained silent marketing-wise, nowadays marketers have chosen merely to adapt the marketing strategy to the unexpected new rules in the industry.
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Interviews & Editorials
02.04.2020.
NSoft: COVID-19 - implications on Gaming industry
NSoft's CBO, Dario Jurcic has shared his thoughts on this specific global industry impact, company’s strategy and support to its clients during this challenging period.
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News
26.03.2020.
Virtual Sports: Tracking changes
Ivan Rozić, SVP Global Sales & Business Development at NSoft, revealed more about Virtual Sports line-up and what the future holds for this sector.
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Interviews & Editorials
13.03.2020.
NSoft’s next frontier is LatAm's market
NSoft’s retail long-term experience is certainly an important asset for LatAm markets due to the retail preferences of its players.
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Interviews & Editorials
11.03.2020.
NSoft regulatory overview - market expectations in 2020
Zlatan Omerspahic, Head of NSoft's Legal and Compliance has given the regulatory overview for SBC focusing on 2019 highlights and 2020 outlook.
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Interviews & Editorials
08.03.2020.
Women in iGaming business: Danijela Krezic
Fueled by caffeine and passion, Danijela’s morning networking is focused on achieving something fresh and new for NSoft’s business - she is a dedicated mother of two sons, a wife and a business owner in her early thirties.
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Interviews & Editorials
03.03.2020.
NSoft’s Sportsbook Self Managed - Setting the industry standards
In recent years, NSoft has been recognized as one of the fastest-growing companies among the betting software providers and has been validated by Deloitte, which has ranked NSoft as one of the 50 fastest growing IT companies in Central Europe for three years in a row.
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News
19.02.2020.
NSoft’s overview of ICE London 2020
NSoft – the sports betting technology provider has been showcasing its comprehensive suite of products at ICE London, 4-6 February 2020.
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News
12.02.2020.
NSoft’s further penetration to the African iGaming markets
African emerging market has been in NSoft’s focus for quite some time. In order to better explore possibilities that African iGaming market offers, NSoft has expanded its business operation’s team with two more dedicated sales managers settled in SAR and Nigeria.
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News
11.02.2020.
Eurolloto to offer NSoft’s virtuals on its web
After introducing NSoft´s Lucky Six premium draw-based game into its retail network, Eurolloto has integrated this top virtual betting game along with the Greyhound races into its web platform.
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Interviews & Editorials
11.02.2020.
NSoft’s founder, Igor Krezic, details company’s strategic orientation
Igor Krezic, the founder of NSoft, emphasizing the core NSoft’s standpoints and product values shared his thoughts prior to ICE 2020.
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Interviews & Editorials
23.01.2020.
Making the most of In-Play Betting with NSoft
Drazan Planinic, NSoft’s CPO, shares his thoughts on the importance of In-Play Betting as the fastest growing betting medium.
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News
22.01.2020.
NSoft steps into the future at ICE London 2020
The sports betting technology provider NSoft will be showcasing its comprehensive suite of products including a full Sportsbook platform, Virtual sports betting, draw-based games and NSoft Vision at ICE London 2020.
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Interviews & Editorials
20.12.2019.
NSoft's year of growth and plans for 2020
As we move to 2020, the minds of many are focused on what developments the new year will bring, especially when reflecting on how much has changed in recent years.
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News
17.10.2019.
NSoft shortlisted in three categories to SEG Awards 2019
After the online public voting stage for this year’s SEG Awards to be presented in Milan at the upcoming European Gaming Congress, the official list of the nominees has been announced.
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News
25.09.2019.
NSoft on the prestigious list of Deloitte’s EMEA Fast 500
Deloitte Technology Fast 500 Program has already, for the 4th time in a row, ranked NSoft as one of the fastest growing technology companies in EMEA.
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News
25.09.2019.
CEEG Awards: NSoft – Rising Star in the Virtual Sports
European Gaming Media and Events has awarded the winners of this year’s CEEG Awards. After being shortlisted in two categories, NSoft was announced the laureate in the B2B category: Rising Star in the Virtual Sports/Fantasy Sports 2019.
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Interviews & Editorials
29.08.2019.
Karlo Kralj - sharing thoughts on CEE markets
Romania has one of the most extensive gambling markets in Southeastern Europe, with its all sectors regulated. The gaming market has undergone significant reforms in recent years.
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News / Events
21.08.2019.
NSoft to exhibit at Entertainment Arena Expo 2019
NSoft is going to exhibit at the Entertainment Arena Expo and enable operators to discover the rich one-to-one customized experience of NSoft’s products – Sportsbook, Virtual Sports Betting, Draw-Based Games and NSoft Vision.
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Interviews & Editorials
07.08.2019.
NSoft’s CFO on NSoft’s strong financial performance and gained market share
NSoft's expansion is remarkably impressive and confirmed by a number of recognitions such as the Deloitte Award, within its Deloitte Technology Fast 50 Program that has already, for the 3rd time in a row, ranked NSoft as one of the fastest-growing technology companies in Central Europe.
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Interviews & Editorials
05.08.2019.
NSoft’s Data Analytics Team
The formation of BAS (Business Analytics Specialists) team started 2 years ago with the arrival of a small BI team to NSoft in order to face new challenges in a completely new industry.
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Interviews & Editorials
27.07.2019.
NSoft on ICE Africa 2019 - when the potential translates into demand
In-play, mobile, virtual games, eSports and artificial intelligence are just a few of the digital trends driving the worldwide sports betting industry - NSoft offers it all, and much more, in its product portfolio palette.
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Interviews & Editorials
25.07.2019.
NSoft’s CBO - What to expect from the US player?
Dario Jurčić, the Chief Business Officer at NSoft, provides the company’s insights into player needs and how operators can deliver exceptional service.
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News
22.06.2019.
NSoft to participate at Sports Betting West Africa 2019
NSoft announces its participation at Sports Betting West Africa – an extremely well-attended event with the participation of the gaming sector’s most respected stakeholders from Africa and the world over.
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News
11.06.2019.
NSoft`s full web solution and Android mobile app for Izi Paryaj
NSoft has provided full web solution as well as Android mobile app for its long-lasting Haitian customer: Izi Paryaj.
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News
23.05.2019.
NSoft and MaxBet to expand cooperation on Montenegro
The successful cooperation of MaxBet and NSoft on B&H and Serbian market, has resulted with the expansion on the Montenegrin market. NSoft has integrated its virtual sports betting and draw-based gamesinto MaxBet web betting platform maxbet.me.
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News
19.04.2019.
NSoft`s Next Six enhances Balkan Bet’s Mobile app
Serbian Balkan Bet has extended the existing offer of Virtual draw-based games. The players using Balkan Bet´s mobile app are now able to enjoy in Next Six.
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Events
04.04.2019.
NSoft to attend Sports Betting East Africa Summit
NSoft is excited to announce its participation on the 5th Annual Sports Betting East Africa Summit scheduled to take place in Kampala, Uganda from 9 – 10 April 2019.
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News / Events
03.04.2019.
NSoft to participate at Feria Internacional del Juego
NSoft announces its participation at Feria Internacional del Juego – international gambling and gaming trade show. The event will be taking place in Madrid, Spain on 9 – 10 April 2019.
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Interviews & Editorials
19.03.2019.
Staying ahead of time with Sports Betting
Although a relatively young company, initially acknowledged as a provider of excellent retail virtual gaming solutions, NSoft has recognized the dynamics of technology development and its application within the betting world.
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Interviews & Editorials
24.01.2019.
NSoft: The Leader in Omnichannel iGaming Innovations
NSoft offers omni-channel platform with unique in-house products customized for our partners across the world.
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News / Events
21.01.2019.
NSoft brings iGaming future to ICE London 2019
The sports betting technology provider NSoft will be showcasing its comprehensive suite of products including a full Sportsbook platform, Virtual games and the latest innovations in AI solutions at ICE London 2019.
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Events
12.12.2018.
NSoft brings gaming future to ICE London 2019
The sports betting technology provider NSoft will be showcasing its comprehensive suite of products including a full Sportsbook platform, Virtual games and innovations in AI solutions at ICE London 2019.
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News
26.11.2018.
NSoft receives Deloitte Technology CE Fast 50 2018 Award
Deloitte Technology Fast 50 Program has already, for the 3rd time in a row, ranked NSoft as one of the fastest-growing technology companies in Central Europe.
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News
06.11.2018.
NSoft launches mobile app for Sima Communication in Africa
Software solutions provider for the gaming and betting industry, NSoft, has released its mobile app to its long term customer Sima Communication from Lesotho.
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Events
01.10.2018.
NSoft confirms its presence at G2E Las Vegas
NSoft, provider of premium quality solutions for gaming and betting industry, has confirmed its presence at G2E Las Vegas.
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News
23.08.2018.
NSoft releases its Pre-Match Self-Managed to Balkan Bet
NSoft, provider of premium quality solutions for the gaming and betting industry, has strengthened its collaboration with Balkan Bet.
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News
10.08.2018.
Celebrating 10 years of commitment and innovation
It’s August 2018, for NSoft it’s that time of the year, the time to summarize and look back, and for the 10th time in a row to celebrate. It’s our anniversary, the 10th, important and a mature one.
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Events
25.06.2018.
NSoft confirms participation at iGB Live Amsterdam
NSoft, a provider of premium quality solutions for the gaming and betting industry, has confirmed its participation at iGB Live Amsterdam during July 17-19, 2018.
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News
09.05.2018.
NSoft partners with Pinnacle
Provider of omni-channel solutions for gaming and betting operators worldwide NSoft has made an agreement with leading online operator Pinnacle. The company’s games range is now freshened up with NSoft’s virtual games suite.
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Events
03.05.2018.
NSoft confirms participation at Belgrade Future Gaming 2018
NSoft, provider of premium quality solutions for gaming and betting industry, has confirmed its participation at Belgrade Future Gaming during June 5-6, 2018.
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News
27.04.2018.
NSoft teams up with BingoBet
Sports betting solutions and platform provider NSoft has strengthened its market position in Romania by releasing software solution to Bingo Bet.
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News
17.04.2018.
NSoft and Bingwabet join forces in Africa
A full product suite on Seven platform is now released to Bingwabet and this represents another important step for NSoft’s market expansion in Africa.
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News
23.03.2018.
NSoft strengthens its collaboration with SuperBet Romania
Sports betting solutions provider NSoft has strengthened its presence in the Romanian market with the launch of Virtual Football League to SuperBet.
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News
22.02.2018.
NSoft´s In-Play MTS in over 700 Casa Pariurilor´s shops
NSoft and Casa Pariurilor, a part of the largest Central European betting operator, have extended their cooperation by agreeing on the implementation of NSoft´s In-Play MTS betting solution into Casa Pariurilor’s retail network.
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News
28.11.2017.
NSoft is shortlisted to SBC Awards 2017
NSoft has been shortlisted for the SBC Awards 2017 in the category of Best Virtual Sports Product and has joined the very best companies in 2017.
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News
23.10.2017.
NSoft strengthens its collaboration with Balkan Bet
NSoft has confirmed the release of upgraded Greyhound Races on all four delivery channels: web, mobile, retail and terminal for its partner Balkan Bet as another achieved milestone during this strong collaboration.
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News
02.08.2017.
NSoft releases its full web solution to a new customer in Nigeria
NSoft has confirmed the release of its full web solution to a new customer - 9ja Predict, one of the most promising online sports betting websites in Nigeria.
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Interviews & Editorials
08.04.2017.
How to develop a gaming platform?
To develop a platform, you definitely need more than a few things available to you. The first major one is domain knowledge and experience. You absolutely need this as it will provide the development team with the necessary knowledge to grasp the specific jargon.
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